Long-Term Marketing Strategies Boost Lead Conversion
A quality website makes for an effective lead generating tool, but without effective marketing strategies those leads don’t convert. Take advantage of those website leads by employing a drip marketing campaign. Incorporate more than one marketing strategy for a long-term plan that works continually.
Blog posts help keep your company in the eyes of potential clients by placing you higher in search engine rankings. More website traffic helps you create more leads to continue your marketing campaign.
Using those website or other lead capturing techniques allows you to run a drip market campaign. If it takes people 29 times to view something before purchasing, dropping promotional pieces consistently into their psyche boosts your chances of a sale. Use techniques such as newsletters, postcards, brochures or handwritten letters.
A regular social media presence on one or more platforms puts your brand right into the minds of potential customers. You can cultivate the image you want to present to the world and be relatable to clients. Relevant posts keep people engaged and create leads.
Instead of ramping up marketing only to stop when business gets busy. Use techniques like drip marketing to have a long-term marketing strategy that works all the time. The strategies keep your business running more smoothly versus varying ups and downs.