Category: Personal Insurance

Providing the Best Insurance Marketing Services

insurance marketing services

When it comes to insurance marketing, the Internet is full of advice on how to become a better salesperson. One way to accomplish this is by generating more leads, but a good insurance lead doesn’t automatically guarantee closing a deal. Naturally, agencies can better their odds of success by working each and every lead in the most efficient manner possible.
When it comes to insurance marketing services, they’re geared to help your agency become more successful. Many agencies look for help in improving their image and getting brand exposure, and plenty have been doing this for some time and already know what works best for them. However, there are a few steps that some of you can take to maximize chances of closing more deals.

Be diligent when working new leads

It’s important to make contact as soon as possible, while the iron is hot. The sooner contact is made with an interested consumer, the better the chance of actually making a sale. By waiting, you’re simply leaving the door open for other agents to make a pitch, and possibly allowing the opportunity of making a quick sale go out the door.
While it would be nice if agents could close every insurance lead after one phone call, and this may occur at times, it isn’t very common. You’ll likely find that contact must be made to a potential customer several times before actually making that sale. So continue to work every lead until all avenues have been fully exhausted.
While lead generation methods such as organic SEO, direct mail and telemarketing require lots of effort, there are still advantages to including them in any insurance marketing services plan. Of course Internet leads are often a great resource, but try to diversify efforts to improve the odds of your success.

Know your limits

Some companies manage to keep up with any demand regardless how many leads are purchased on a daily basis. While this sounds great, remember to set a budget to ensure that your agency doesn’t spend their entire marketing budget on one avenue. The idea should be to make a profit, or at least break even. Realize that not every lead purchased is going to be converted into a sale, but that should be the goal at all times.

Top 5 Factors to Consider When Choosing an Insurance Company

insurance companies in Virginia

When choosing between insurance companies in Virginia, there are several important factors to consider before making a decision. Whether you own a home or business, one of the most essential things you need to do is protect your family or mitigate business risks with proper insurance coverage. Here are five factors to consider when selecting an insurance company:
1. Type of coverage. General liability is essential, but there are other coverage types available.
2. Budget. Be practical when it comes to how much you can afford for insurance expenses.
3. Comparing rates. Compare different rates and features that insurance companies in Virginia offer before making a commitment.
4. Read the fine print. Pay close attention to the fine print in your insurance policy before purchasing it so you do not end up overpaying in the end.
5. Quality rating. Compare the quality ratings of various insurance companies published by the main insurance rating agencies, such as Standard & Poors or Moodys.
Peace of mind and financial protection are just a few benefits of comparing insurance companies in Virginia before deciding on a policy to purchase. Understanding your priorities before you begin the search can help you locate the company that offers affordable, competitive prices and dependable coverage to meet your insurance needs.

Locked Cars and Kids Inside Don’t Mix

Personal insurance

It’s the time of year when, sadly, one turns on the news and hears of yet another senseless and completely preventable tragedy that no amount of personal insurance can rectify: a young child is left in a locked car. The parent returns hours later to find the child severely dehydrated, near death from hyperthermia, or already deceased. Sometimes it’s a tragic accident, chalked up to harried and overtired parents who simply made a mistake. Sometimes mischievous children have hidden in the car and were not discovered by the parent until it’s too late. Other times, more sinister motivations appear to be at work, such as a recent case when a father claimed he forgot his infant strapped in the backseat, although he went to the car to retrieve an object a few hours later and still neglected to see the child, and then spent the rest of the afternoon sexting a variety of women. So how does this happen?
 
Actually, infant and child deaths due to being left in automobiles occur year-round, according to experts—they are simply reported on more prominently in the summer months. Nearly 50 children perish each year, and countless others are injured. Parents still fail to realize how quickly the interior of a car can heat up. In one test, on a warm but not excessive hot day, the air temperature was 80 degrees. Just 15 minutes later in the parked car, though, the heat inside was measured at 98 degrees and climbing.  Children who are strapped into car seats cannot free themselves; even if they could, it’s unlikely that anyone that young could manipulate the door handles, even if the door locks were automatically disengaged with a pull from the inside.  Older children may be stymied by door locks, especially in newer-model cars, and would also not be able to roll down auto windows that operate electrically.
 
The answer is simple: Never leave infants or children (or pets for that matter) unattended in vehicles. Even with the windows cracked and on mild days, the rapid heating of the interior is too often underestimated. Sometimes, personal insurance starts with taking simple preventive measures.
 

photo credit: treehouse1977 cc