Category: Business Insurance

A Guide to Understanding the Impact of Website Traffic

website traffic

Website traffic is often a strong predictor of your companys growth. It shows you how well your marketing strategy is working, generating leads, and converting browsers into consumers. To gain these benefits, you need to increase how much traffic your website is receiving.

Quality Traffic vs Free Traffic

If you are a small business, you may be looking at free ways to increase your traffic. Though it may save the budget, sometimes you need to spend a little money to get more clicks to your insurance website. Not all traffic is good traffic, since you want to ensure that the increase brings an increase in engagement. Conversion is the key to healthy traffic. For this to happen, you need to be attracting the right visitors to your site at the outset.

Channels That Produce Results

There isnt a magic formula for increasing website traffic. In simple terms, it is a little bit of this and a little bit of that. Several channels work together to bring qualified visitors to your website, and for some, you may need to spend time, effort, and money to get the best results. The most well-known channels or strategies include on-page and off-page SEO, online directory listings, emails, online ads, social media, and blogging.

You can encourage your companys growth through a top-notch website that has a high conversion rate. Using all the resources available helps drive more traffic to the website, where your content can make the sale.

Why Your Construction Project Needs a Course of Construction (COC) Policy


A COC policy is a vital form of insurance that will protect you in the event of loss or damage while a project is being completed. During the most critical times in a construction project’s development, you need to be safeguarded against the unexpected.

You’re Vulnerable to Damage, Loss, and Theft While Projects Are Still Underway

Active job sites are in a constant state of change. Their physical conditions can change dramatically from one day to the next, and they often have rotating personnel. During periods of transition, its important to be vigilant about risk management and maintaining insurance coverage levels that address all associated risks.

You Take On the Risk for Other Companies Work

Before some project phases can pass building inspections, certain equipment and machinery will need to be tested to ensure that they’re working properly. Contractors face significant risk and liability exposure when they’re testing new equipment that they weren’t responsible for manufacturing or installing. Source:

You Can Face Serious Financial Penalties for Delays

Almost every type of accident that sets back a project’s timeline can have a heavy economic impact on a GC. Most construction contracts including all standard AIA agreements provide for liquidated damages in the event that a project runs past the specified completion date. COC policies can include provisions that cover these types of damages.

Figuring Out Boat Insurance Costs

moored boat insurance

Figuring out how much a recreational asset purchase will cost you on an ongoing basis can be tough, but for people who invest in boats, it’s almost impossible. There’s a huge range for policy costs and a lot of factors that go into them. So what are you paying for? The first thing to understand is that part of the wide range of costs is the wide range of uses, sizes, and values for personal watercraft. It’s pretty obvious that a small vessel that’s stored out of the water and only used on inland lakes will be less valuable and doing less risky travel on the water than a yacht on the ocean that needs moored boat insurance when not in use, for example. That means your boat insurance isn’t just one insurance type, it’s a combination of coverage options that fit your lifestyle and storage practices.

Other Factors in Your Quote Costs

In addition to the range of coverage options and the policy limits, there are some extra factors that can raise or lower the cost of your insurance policy. A big one is the status of your driver’s license. Infractions on your driving record can increase your insurance costs on the water as substantially as they increase auto policy costs. Your level of experience and training, safety equipment, and whether you will allow other operators to handle the controls also play a role. For information about bringing your costs down, talk to a professional about whether new safety equipment and more training will save you money.

How to Effectively Utilize Call-to-Action in SEO


Your SEO is the tool that helps your audience find your page. But, once they’re there, what makes them want to stick around? You could have all the engaging content they need, but the visitor still doesn’t make the conversion to the client. The reason for this is you aren’t using an effective call-to-action.

The best call-to-actions(CTAs) convince the visitor that he or she will benefit from doing what you’re asking. Here are some effective CTA strategies.

  1. Keep it Simple

Make your CTA easy to understand in as few words as possible. If you want the visitor to subscribe to your newsletter, provide an attractive button that lets the user know exactly what they’re doing.

  1. Why Should They?

Of course, your visitor isn’t going to give out their email just for the sake of giving it out. Tell your visitor how joining your newsletter is going to make their life better. Do you digest daily industry news? Or perhaps you have free giveaways every Tuesday. State this.

  1. Know Your Audience

The tone is everything. If your audience is more mature, they might appreciate a more conservative approach. If they are college students, they’re going to be attracted to what’s trending. Use what you know about your audience to create content that appeals to them.

How to Find the Right Services for Your Business


When it comes to dealing with financial institutions, there are different types of services that are necessary depending on what your company offers. This could range from needing protection through a guaranty bond. Here are a few things to keep in mind when looking for coverage that is right for your company.

Protecting Against Liability Issues

In a financial or other business setting, it is easy for liability issues to occur. Selecting insurance that covers professional liability, cyber liability, and even crime insurance can protect your company should a mistake, accident, or other problems occur. In the event that your business gets sued, this can offer a layer of protection that can help in different cases, according to FGIB.

Offering Help for Different Business Needs

No matter how you serve customers or operate, it’s important to have the necessary tools in order to assist those you help in case something goes wrong. With crime insurance and other types of insurance products, you can provide the protection necessary to keep customers feeling safe.

No matter if you need a guaranty bond or other types of financial protection for your bank or business, there are many different products on the market that can be tailored to your needs. Having just what you need to serve customers can give both parties peace of mind.

Reasons To Outsource Your Marketing to a Professional Firm

insurance marketing

It’s tempting for many insurance agencies, or businesses in general, to think they can handle all the marketing it takes to generate leads, interact with consumers and make sales. However, it’s not something you can pick up overnight and it requires countless hours of extra work on top of what you already do, according to the information provided by Those two facts alone are some of the benefits of insurance marketing firm services, but let’s take a look at a few more.

Top Benefits of Professional Marketing Services

Doing marketing yourself means that you risk failing if you make a mistake, which can have costly results. However, you can avoid that with a professional firm to help you out in the following ways:

  • Design a clean and easy-to-use website
  • Receive quality leads for your services
  • Target your ideal customers with focused campaigns
  • Create an SEO plan that organically draws traffic to your website
  • Boost your online visibility so consumers can find you

The Professionals Can Help You Out

Using DIY methods in a business is a risk that you should avoid, especially when it concerns marketing. There are plenty of benefits of insurance marketing firm services that make this kind of investment worth it, so don’t hesitate to seek out help from the experts.

Basic Coverage For Your Business Insurance

David Sayles Insurance

A lot goes into finding commercial insurance and it can be a challenge for new business owners. It doesn’t have to that way, however. With a proper understanding of the fundamental coverages, you’ll be on your way to getting the coverage you need. Here are three of the coverages that you should know and plan to include in your policy.

General Liability Insurance

General liability usually serves as a catch-all coverage for your everyday business activities. If a third party sustains an injury or property damage because of your business activities or on your premises, this part of your policy would cover any associated legal fees as well as payments towards repairing the damage you caused.

Professional Liability Insurance

Professional liability is more specific in that it covers instances where a third party alleges that you committed an error or didn’t meet their performance standards which led to them experiencing losses. An example of this is a manufacturer producing a part that doesn’t meet the agreed-upon standards in a contract.

Property Insurance

David Sayles Insurance indicates that property insurance protects you in case your business property is damaged or lost due to perils such as fires, certain storms, vandalism or theft. You can choose to cover your building, furniture, and equipment that’s necessary for your operations.
Other coverages may be required depending on your industry and state guidelines. Work with an experienced agent to create a complete policy that satisfies your needs.

Protect Your Business With the Right Insurance

U.S. Risk Insurance

When it comes to protecting your valet business and its assets, what type of policy you have for insurance makes a big difference. Every establishment has a unique set of needs for coverage, which is why you want to look at valet parking insurance and what this type of plan can protect against. Learn more about this coverage and see how it may benefit you.

Running the Risks

A business that centers around parking vehicles can easily be at risk in many ways. Patrons are trusting your employees to keep their cars safe while in the care of your company. Unfortunately, as seen on U.S. Risk Insurance, there are many situations where you need comprehensive coverage. These scenarios include:

Theft of vehicles
Damage caused by employees
Damage caused by nature
A Costly Fix

In some cases, the damage done to vehicles is minimal. When an inexperienced driver tries parking a car and chips some paint off of the exterior when scraping a pole, it might not seem like a big deal. Sadly, these minor incidents can have huge price tags. The right insurance plan will help cover these costs so you don’t go broke.
Finding the best valet parking insurance for your business is a great move to make. Look at your options and protect yourself and your business from the unknown.

Extended Reporting Period Coverage and Your Business

erp insurance

While examining potential insurance coverage for your business, you might notice some policies offer a handful of additional options. ERP insurance, for example, is an option that grants a policyholder an extended reporting period. This allows you the chance to report a claim even after your policy period has ended. This option is also referred to as a tail policy.

Do You Need an Extended Reporting Period?

Determining whether or not you need this option comes down to the exact nature of business you own. A tail policy is most beneficial to businesses that will be closing down or sold to another owner at some point in the future.

Determining the Plans Length

If your business is a good fit for ERP insurance, then you need to determine how long of a coverage period you should be purchasing. A 3-year plan is the most commonplace option to consider according to experts. Still, you may find a 5-year plan is a more practical fit. Base the plan on the unique needs of your business and youll find the best timeframe. Remember, claims can be reported past the end date of the policy, but the incidents had to have taken place during the policys active period.

Evaluating the options offered for your policy coverage can help you make the most of your plan. An option like ERP insurance can make a world of difference for your business.

Building a Marketing Strategy for Your Insurance Business

insurance marketing

In order to provide services for customers, insurance companies need a marketing strategy that helps reach out to consumers. That means you need a specialized insurance marketing plan that uses techniques and methods that work in your industry.

Techniques That Work

When you think about developing a marketing plan, there are some standard options that most businesses choose. However, it is important to consider which strategies work for the insurance industry so you can effectively market your services to the right audience and engage with your clients in a meaningful way. Some of the methods that bring results include the following:

Social media marketing


Search engine optimization

Content marketing

Website design and development

There are also offline marketing techniques you may want to consider. This includes brochures, postcards, newsletters and even direct mail. By combining different methods, you can reach different segments of your audience, effectively broadening your overall reach to boost your results.

Creating a Marketing Plan for You

While people and businesses all need insurance policies, that doesnt mean your insurance business should avoid marketing. On the contrary, increasing your efforts can help you gain more clients and keep up with the competition. To build an effective insurance marketing strategy, you need to look at the trends in your industry to determine which methods work best within your budget.