Category: Insurance Advertising

A Guide to Understanding the Impact of Website Traffic

website traffic

Website traffic is often a strong predictor of your companys growth. It shows you how well your marketing strategy is working, generating leads, and converting browsers into consumers. To gain these benefits, you need to increase how much traffic your website is receiving.

Quality Traffic vs Free Traffic

If you are a small business, you may be looking at free ways to increase your traffic. Though it may save the budget, sometimes you need to spend a little money to get more clicks to your insurance website. Not all traffic is good traffic, since you want to ensure that the increase brings an increase in engagement. Conversion is the key to healthy traffic. For this to happen, you need to be attracting the right visitors to your site at the outset.

Channels That Produce Results

There isnt a magic formula for increasing website traffic. In simple terms, it is a little bit of this and a little bit of that. Several channels work together to bring qualified visitors to your website, and for some, you may need to spend time, effort, and money to get the best results. The most well-known channels or strategies include on-page and off-page SEO, online directory listings, emails, online ads, social media, and blogging.

You can encourage your companys growth through a top-notch website that has a high conversion rate. Using all the resources available helps drive more traffic to the website, where your content can make the sale.

Figuring Out Boat Insurance Costs

moored boat insurance

Figuring out how much a recreational asset purchase will cost you on an ongoing basis can be tough, but for people who invest in boats, it’s almost impossible. There’s a huge range for policy costs and a lot of factors that go into them. So what are you paying for? The first thing to understand is that part of the wide range of costs is the wide range of uses, sizes, and values for personal watercraft. It’s pretty obvious that a small vessel that’s stored out of the water and only used on inland lakes will be less valuable and doing less risky travel on the water than a yacht on the ocean that needs moored boat insurance when not in use, for example. That means your boat insurance isn’t just one insurance type, it’s a combination of coverage options that fit your lifestyle and storage practices.

Other Factors in Your Quote Costs

In addition to the range of coverage options and the policy limits, there are some extra factors that can raise or lower the cost of your insurance policy. A big one is the status of your driver’s license. Infractions on your driving record can increase your insurance costs on the water as substantially as they increase auto policy costs. Your level of experience and training, safety equipment, and whether you will allow other operators to handle the controls also play a role. For information about bringing your costs down, talk to a professional about whether new safety equipment and more training will save you money.

Reasons To Outsource Your Marketing to a Professional Firm

insurance marketing

It’s tempting for many insurance agencies, or businesses in general, to think they can handle all the marketing it takes to generate leads, interact with consumers and make sales. However, it’s not something you can pick up overnight and it requires countless hours of extra work on top of what you already do, according to the information provided by Those two facts alone are some of the benefits of insurance marketing firm services, but let’s take a look at a few more.

Top Benefits of Professional Marketing Services

Doing marketing yourself means that you risk failing if you make a mistake, which can have costly results. However, you can avoid that with a professional firm to help you out in the following ways:

  • Design a clean and easy-to-use website
  • Receive quality leads for your services
  • Target your ideal customers with focused campaigns
  • Create an SEO plan that organically draws traffic to your website
  • Boost your online visibility so consumers can find you

The Professionals Can Help You Out

Using DIY methods in a business is a risk that you should avoid, especially when it concerns marketing. There are plenty of benefits of insurance marketing firm services that make this kind of investment worth it, so don’t hesitate to seek out help from the experts.

Why You Need Insurance That Understands Your Business

financial institutions

While all businesses are well-advised to buy general liability insurance, not all business insurance needs are covered by it. Even if you discount policies like worker’s compensation and property liability, your core business will still have some specific needs that general liability doesn’t cover. Chances are, you’ll also have some assets and equipment outside its scope, so you need to work with professionals who understand your industry to make sure you have the right set of coverage options.

Insuring Financial Organizations

Hedge funds, brokerage firms, and financial institutions have unique needs because they have obligations to their clients beyond what many businesses find themselves taking on. Insuring financial institutions takes a special risk management strategy and a knowledgeable assessment of the institution by experienced professionals. On, a comprehensive list of the specialized assistance a knowledgeable operator can bring highlights the importance of technical expertise and advice as your organization develops and its needs change.

Market access is just as important as a proper assessment of your needs. When you work with people who make your business their business, you gain the benefits of their professional network. That makes it easier for you to get everything you need from your policy, including service from some of the top industry carriers in the world.

Building a Marketing Strategy for Your Insurance Business

insurance marketing

In order to provide services for customers, insurance companies need a marketing strategy that helps reach out to consumers. That means you need a specialized insurance marketing plan that uses techniques and methods that work in your industry.

Techniques That Work

When you think about developing a marketing plan, there are some standard options that most businesses choose. However, it is important to consider which strategies work for the insurance industry so you can effectively market your services to the right audience and engage with your clients in a meaningful way. Some of the methods that bring results include the following:

Social media marketing


Search engine optimization

Content marketing

Website design and development

There are also offline marketing techniques you may want to consider. This includes brochures, postcards, newsletters and even direct mail. By combining different methods, you can reach different segments of your audience, effectively broadening your overall reach to boost your results.

Creating a Marketing Plan for You

While people and businesses all need insurance policies, that doesnt mean your insurance business should avoid marketing. On the contrary, increasing your efforts can help you gain more clients and keep up with the competition. To build an effective insurance marketing strategy, you need to look at the trends in your industry to determine which methods work best within your budget.

Three Business Coverages For Restaurants

albuquerque insurance agencies

Owning a restaurant can be hectic and thats not even including the crazy schedule, managing suppliers and dealing with unruly customers. With all that going on, making sure you have the right insurance coverage is probably the last thing on your mind. As you prepare to open your new restaurant, here are three basic coverages to ask about when interviewing Albuquerque insurance agencies.

General Liability Insurance

General liability protects you in case a third party suffers an injury or property damage on your premises. If they choose to bring a lawsuit against you, your policy would cover your legal costs including your attorneys fees, settlement and judgment amounts.

Property Insurance

As the name implies, property insurance protects your business property against damage or loss caused by certain events such as fires, storms, theft or vandalism. Your policy would pay to replace or repair your covered items which can include your building, landscaping, furniture, and digital property.

Worker’s Compensation Insurance

Restaurant employees face a lot of risks as part of their everyday jobs. If one of your employees were to get injured or become ill because of job-related activities, your policy would be there to cover the medical and rehab costs as well as any wages lost while he or she was unable to work.

With these coverages serving as your foundation, youre now ready to sign up for your full business insurance policy. Work with Albuquerque insurance agencies who possess the experience to help you craft the perfect policy.

Ways to Stay Healthy in the Summertime

health insurance miami

As the weather changes to sunshine and the days last a little longer, it can be easy to forget how harmful the warmer weather can be. In the throng of summer fun, dont forget about taking care of yourself during the hot months.

Drink Enough Water

Health insurance Miami to Seattle will cover you if you need to visit the hospital, but try not to! Stay hydrated, especially on hot days. Carry a water bottle with you wherever you go and try to stick with the old eight, eight-ounce glasses of water per day rule of thumb.

Limit Sun Exposure

Have fun in the sun, but be safe in it too. Lather up in sunscreen before going outside, and be sure to reapply regularly. Wear a baseball or wide-brimmed hat to protect your face from overexposure.

Take Breaks

Aside from harmful effects on the skin, too much sun can be dangerous and lead to heatstroke. If you and your family are outside for the day, be sure to take a break from the sun every so often. Sit in the shade, drink water and cool down.

Avoid heatstroke and dehydration during the summer by taking some common-sense precautions. Protect your skin from the sun and drink plenty of water to have a safe, happy summer.

Key Factors Affecting Your Boat Insurance

boat insurance estimate

Buying a boat is a fun way to enjoy the warmer weather this summer. A boat insurance estimate includes a variety of factors that assess the risk factors of you and your boat.


Safety on the water is a huge issue that can lower your risks of claims and thus lower the costs of your boat insurance. It’s essential to have the necessary safety equipment such as life jackets and flares on the boat. Much like a defensive driving course can save you money on your auto insurance, a safety course on boating can help you save money.


Another critical thing the insurance company looks at is who plans to drive the vessel. A good driving record can help lower your boating insurance. The amount of experience the driver was operating a boat can also impact the rates.


How you plan to use the boat can impact your insurance rates. Using the boat for recreation or fishing in salt water may have different prices. Where you store it and the location for mooring can all impact costs.

An insurance agent can give you a boat insurance estimate over the phone. To get a comprehensive analysis, you should speak to the agent and thoroughly answer any of their questions. They want to make sure you are safe and protected out on the water.

Simple Insurance Coverages For Your Restaurant

restaurant insurance in Tennessee

Owning a restaurant comes with many risks. In addition to the potential for economic downturns to keep your customers away, you must also be wary of criminal activity, employee injuries and other risks that can impact your financial viability. Several options are available to protect you against these risks. Below are some of the coverages you should look for when searching for restaurant insurance in Tennessee.


Crime insurance protects against criminal activity by your employees or third parties. Whether it’s employee dishonesty or robbery, your policy will cover the cost to recover your losses or pay any legal costs.


Property insurance covers the cost to repair or replace your business property in case of a fire, certain storms, vandalism or theft. Items that can be included under the policy include your building, landscaping, furniture, equipment and electronic data.

General Liability

General liability protects you in case a third party files a lawsuit claiming that they sustained an injury or property damage because of your business. Your policy will pay for your attorneys’ fees as well as any damages for which you’re found liable.

Worker’s Compensation

Restaurant employees are exposed to numerous risks. With worker’s compensation, your policy will cover any expenses related to a work-related accident including legal and medical fees as well as lost wages.

Other coverages are available to ensure that your business remains protected. Work with an agent who’s experienced with restaurant insurance in Tennessee to craft a policy that meets your needs.

Estimating Boat Coverage Prices

How much is boat insurance

Owning a boat is an exciting experience for anyone. The possibilities of the open water make it seem liking boat ownership is all fun and games. Still, there is one issue you should worry about before heading out to sea: insurance. If you are a first time owner, then you may be asking yourself, “How much is boat insurance?”. Typically, you can expect to spend around 1% to 2% of your boat’s value every month. However, the exact amount really depends on a number of different factors.

Boating History

Just like auto coverage, insurers may likely look into your boating background. If you have been involved in several accidents or have been found inebriated while sailing, then you can face higher rates than boaters with clean histories.

Boat Use

What you intend to use your boat for also matters. Using your boat for long fishing trips can make your insurance increase as opposed to using it for weekend recreation out on a lake.

Safety Precautions

Many insurers can lower your costs if they see you have taken a boating safety course. They view this option favorably as they see you are serious about avoiding accidents.

Other factors like past claims and location also affect your monthly prices. With this information you can now answer the question “How much is boat insurance?” for your next boat purchase.