Author: APC Insurance

The Importance of SEO for the Insurance Industry


SEO, or search engine optimization, is a modern tool to get more traffic to your website content. By placing keywords throughout your content, you generate more natural results through major search engines like Google, which gets your website to more people. The many benefits of insurance SEO have made it a top marketing strategy for many businesses.

More Traffic

SEO is designed to broaden your audience. Not only can this get you more customers, but it expands the recognize ability and appeal of your brand. Someone searching for generic insurance information may come across your website at the top of their search because your site has used specific keywords that match what they are looking for.


As your brand gains momentum, it also gains more credibility. If your links occur across a wide range of website pages, they are more likely to be seen and visited. Once customers recognize and understand the quality of your brand, they will return to it because they know it is reliable.

Lasting Results

Since it is such a large part of marketing today, SEO sets your website up for success well into the future. As more people discover it, the sites success builds upon itself by generating a higher ranking in search results. You should continue to build your SEO strategy so that it pays off down the road.

Merrimac Marine 3 Ways to Care for a Boats Fuel Vent

Merrimac Marine Care

Though boating offers a feeling of simplicity and independence, boats themselves are complicated. These marine vehicles have many different systems that allow them to operate effectively and safely. A vent is part of a marine vessels fuel system, and it must be maintained as regularly and carefully as the engine or the hull. Here are three ways to minimize problems with a boats fuel vent.

1. Ensure the hose is not kinked or blocked.

The fuel vent hose must be in good condition and properly positioned in order for this system to function properly. Inspect it regularly to ensure it is not damaged or obstructed. If your boats fuel tank overflows during filling, the condition of the vent hose is one of the first things to check.

2. Make sure the vent is not obstructed.

Generally, boat vents have some type of screen to prevent debris and insects from entering. Check the marine fuel vent cover to make sure it is clear of detritus and in good condition. If your boats vent cover is degraded, replace it.

3. Check the condition of the fuel tank fitting.

Many boats have fittings built directly into the fuel tank, which minimizes problems with blockages. However, some boats have screw-in fittings. These types of tank pipes need to be checked for blockages, especially if you are having trouble with overflow when filling the fuel tank.

Boating is a wonderful, freeing activity. With a few specific and regular maintenance checks, you can keep your boat in top condition for smooth sailing.

Future Trends in Cybersecurity Risk Management


During the global COVID-19 pandemic, cybersecurity attacks are on the rise. With more employees working remotely and with the utilization of cloud technologies, companies must take an even more prudent role in preventing and mitigating cybersecurity threats. Looking ahead, we are seeing several cyber insurance trends that will continue well past 2020.

Cloud Security

As more companies move to cloud-based applications, they now share the risk of security with their cloud services provider. Companies need to make sure their cybersecurity insurance covers services and data hosting that is outsourced to third-party vendors.


The rise of ransom attacks continues and often leave companies with no choice but to pay an exorbitant demand. As claims like these remain costly for insurers, policyholders may be required to have a prescribed backup plan to mitigate risks of data loss and prevent having to pay costly ransom demands.

Property Damage

As devices become more connected, the risk of cyberattacks on smart devices increases. Cyber insurance may now include property damage and bodily injury to mitigate the risk involved with the hacking of IoT devices such as self-driving cars and smart medical devices.

In the ever-evolving cybersecurity risk management landscape, both insurers and policyholders will have to work together to reduce exposure and mitigate risks associated with cyberattacks.

A Happier and Healthier Workforce Starts with Wellness

Benefits Programs

As companies look to lower costs and retain top talent, benefits are often the first place to look. Companies should ask if their organization is offering a variety of benefits that meet the needs of their employees, but also provide a benefit to the employer in return. A healthy workforce is a happier and more productive workforce which helps the company’s bottom line, both by reducing healthcare costs and by increasing productivity with less time away from work due to preventable illness.

Offering employee benefits programs that promote healthy behaviors and create healthy habits to prevent illness and disease, or keep a chronic disease from getting worse is a huge benefit for employees. Changing behavior takes time, making wellness benefits a true investment in the company’s most important asset – their employees.

Wellness benefits include many different types of offerings.

  • Smoking cessation programs
  • Gym memberships
  • Nutrition planning
  • Health and wellness classes
  • Stress management

Benefit offerings like these works to change an employee’s behavior to improve their overall health and well-being. In addition to creating a healthier workforce and lowering health care costs, offering a robust and diverse wellness benefits program helps to attract and retain talent and improves employee morale. Helping employees become better versions of themselves is a win-win for any organization.

A Guide to Understanding the Impact of Website Traffic

website traffic

Website traffic is often a strong predictor of your companys growth. It shows you how well your marketing strategy is working, generating leads, and converting browsers into consumers. To gain these benefits, you need to increase how much traffic your website is receiving.

Quality Traffic vs Free Traffic

If you are a small business, you may be looking at free ways to increase your traffic. Though it may save the budget, sometimes you need to spend a little money to get more clicks to your insurance website. Not all traffic is good traffic, since you want to ensure that the increase brings an increase in engagement. Conversion is the key to healthy traffic. For this to happen, you need to be attracting the right visitors to your site at the outset.

Channels That Produce Results

There isnt a magic formula for increasing website traffic. In simple terms, it is a little bit of this and a little bit of that. Several channels work together to bring qualified visitors to your website, and for some, you may need to spend time, effort, and money to get the best results. The most well-known channels or strategies include on-page and off-page SEO, online directory listings, emails, online ads, social media, and blogging.

You can encourage your companys growth through a top-notch website that has a high conversion rate. Using all the resources available helps drive more traffic to the website, where your content can make the sale.

Why Your Construction Project Needs a Course of Construction (COC) Policy


A COC policy is a vital form of insurance that will protect you in the event of loss or damage while a project is being completed. During the most critical times in a construction project’s development, you need to be safeguarded against the unexpected.

You’re Vulnerable to Damage, Loss, and Theft While Projects Are Still Underway

Active job sites are in a constant state of change. Their physical conditions can change dramatically from one day to the next, and they often have rotating personnel. During periods of transition, its important to be vigilant about risk management and maintaining insurance coverage levels that address all associated risks.

You Take On the Risk for Other Companies Work

Before some project phases can pass building inspections, certain equipment and machinery will need to be tested to ensure that they’re working properly. Contractors face significant risk and liability exposure when they’re testing new equipment that they weren’t responsible for manufacturing or installing. Source:

You Can Face Serious Financial Penalties for Delays

Almost every type of accident that sets back a project’s timeline can have a heavy economic impact on a GC. Most construction contracts including all standard AIA agreements provide for liquidated damages in the event that a project runs past the specified completion date. COC policies can include provisions that cover these types of damages.

Figuring Out Boat Insurance Costs

moored boat insurance

Figuring out how much a recreational asset purchase will cost you on an ongoing basis can be tough, but for people who invest in boats, it’s almost impossible. There’s a huge range for policy costs and a lot of factors that go into them. So what are you paying for? The first thing to understand is that part of the wide range of costs is the wide range of uses, sizes, and values for personal watercraft. It’s pretty obvious that a small vessel that’s stored out of the water and only used on inland lakes will be less valuable and doing less risky travel on the water than a yacht on the ocean that needs moored boat insurance when not in use, for example. That means your boat insurance isn’t just one insurance type, it’s a combination of coverage options that fit your lifestyle and storage practices.

Other Factors in Your Quote Costs

In addition to the range of coverage options and the policy limits, there are some extra factors that can raise or lower the cost of your insurance policy. A big one is the status of your driver’s license. Infractions on your driving record can increase your insurance costs on the water as substantially as they increase auto policy costs. Your level of experience and training, safety equipment, and whether you will allow other operators to handle the controls also play a role. For information about bringing your costs down, talk to a professional about whether new safety equipment and more training will save you money.

Start an Electrical Contractor Company Using These Steps

electrical contractors insurance

Electricians continue to be a necessary aspect of the modern world. Now is a great time to set up a shop and start helping customers. There are a few things you need to get started such as a business plan, insurance, and clients.


The value of a business plan cannot be overstated. This plan essentially outlines how you plan to run the business, plan for the future, and even help secure funding. Take time to think about your pricing structure, suppliers, and marketing plan. Include these items in your business plan then adjust as needed.


The insurance firm Daniels states that electrical contractors insurance is a complex topic. The size of the business helps determine which insurance products are the best to obtain. Insurance protects your new business in case it is sued by an unhappy client.


Once you get up and running, you need to secure clients. Your marketing plan can help you target those new clients whether through a website, online ads or social media. Start by working with family and friends and ask them for referrals.

Keep in mind that most municipalities do require electricians to have certain licenses and experience before operating on their own. Electrical contractors insurance simply steps in when a mistake is made or someone is hurt. It allows your business to keep moving forward.

How to Effectively Utilize Call-to-Action in SEO


Your SEO is the tool that helps your audience find your page. But, once they’re there, what makes them want to stick around? You could have all the engaging content they need, but the visitor still doesn’t make the conversion to the client. The reason for this is you aren’t using an effective call-to-action.

The best call-to-actions(CTAs) convince the visitor that he or she will benefit from doing what you’re asking. Here are some effective CTA strategies.

  1. Keep it Simple

Make your CTA easy to understand in as few words as possible. If you want the visitor to subscribe to your newsletter, provide an attractive button that lets the user know exactly what they’re doing.

  1. Why Should They?

Of course, your visitor isn’t going to give out their email just for the sake of giving it out. Tell your visitor how joining your newsletter is going to make their life better. Do you digest daily industry news? Or perhaps you have free giveaways every Tuesday. State this.

  1. Know Your Audience

The tone is everything. If your audience is more mature, they might appreciate a more conservative approach. If they are college students, they’re going to be attracted to what’s trending. Use what you know about your audience to create content that appeals to them.

Three Types of Dump Trucks Needing Insurance Coverage

Truck Insurance

Every dump truck has multiple moving parts and if any of those parts fails, the truck will not work properly. Dump truck insurance can cover broken parts from accidents or wear and tear. Western Truck Insurance Services offers a variety of coverage types and works with standard and unique dump truck configurations. Here are three dump trucks we work with and insure.

Standard Trucks

The most common type of dump truck has a hydraulic lift to pitch the bed over the back wheels. This hydraulic system can take a lot of stress, especially with very heavy or uneven loads.

Side Dump Trucks

A similar type of dump truck unloads on the side. While this means the bed does not move as far, it can cause strain on one side of the truck. Over time, axle issues can develop, which are covered with our dump truck insurance.

Roll-Off Trucks

Instead of the usual “lift and tip”, a roll-off dump truck has slots for the bed to slide off the truck completely. These slots can get warped or blocked over time, needing to be cleaned, repaired or replaced.

Get Your Truck Covered

Your dump truck is an important part of your livelihood. With dump truck insurance, you can cover accidents and maintenance. Contact our office to find out more.