Month: September 2020

Why SEO is Crucial for Your Insurance Agency

Insurance Agency

Insurance companies have a high level of competition when trying to attract new clients. It is crucial to incorporate SEO for agencies into a digital marketing strategy.

Typically, someone looking for insurance will do a Google search and then contact a company in the top five search results. SEO is the method used for optimizing online content, so it shows up at the top of the list.

SEO practices are constantly changing, making it essential for insurance businesses to stay on top of new methods. To maximize performance and lead generation, a marketing professional specializing in SEO for agencies can optimize your content and search rankings.


Keywords are the words that represent your content’s topic. In terms of SEO for your business, they are the phrases a potential customer types into a search for insurance.


Reviews are valuable for many reasons. Good reviews from any site will help convince others to use your services, but Google reviews directly impact your Google ranking. Link your Google My Business profile in an email to satisfied customers so that they may write a review.

SEO aims to improve your website’s traffic by placing web content high in search engine results pages. Keyword optimized SEO for agencies will help connect you with the clients most interested in your services.

Crime Insurance for Banks and Those in Finance

Crime Insurance

Financial institutions have a lot to worry about when it comes to their risks and liabilities. While most businesses are able to retain an insurance policy as a defense against these liabilities, a bank, lender, and other company operating within the finance industry is protected through sector-specific liabilities with a financial institution bond. This is a form of insurance that protects the institution from things like employee theft or computer fraud.

The Rise in Employee Dishonesty

In spite of sound hiring practices and accountability measures, employees can never be fully trusted, especially where it concerns money. It is estimated that employers lose almost 6% of their annual revenue to employee forgery, computer fraud, or outright theft. Financial institutions have greater exposure in these areas because of the continual interaction with customer accounts and funds transfers.

The Threat From Outside

In addition to internal threats, financial institutions can be exposed to monies or securities fraud, extortion, or in some cases, kidnap and ransom of important employees. As these acts and those that occur from within are often criminal in nature, a financial bond protects against the loss of funds the institution may encounter as a result of the event.

Bonds are often a regulatory requirement for financial institutions. These are a key way to protect an institution from internal or external threats and loss.

Stern-drive or Inboard Engine. Which is Better for Powerboats?

Stern-drive or Inboard Engine

The sterndrive vs. inboard debate is a common talking point. Both have advantages and disadvantages. Is one better?

A sterndrive motor is attached to an outdrive. It is both the propulsion and the transmission. Most bowrider and sport boats use this type of engine.

Inboard motors use V-drive or direct drive transmissions. Large powerboats typically use this type of engine.

Pros of Sterndrive Motors

  • More free space on the boat
  • More speed and boat trim ability
  • More maneuverable with the ability to go into shallower water
  • Better fuel economy

Pros of Inboard Engines

  • Generally more stable due to their central location within the hull
  • More resistant to corrosion
  • Require less maintenance
  • Almost non-existent risk of coming into contact with the propellers

Cons of Sterndrive and Inboard Engines

A sterndrive inboard motorhas higher maintenance requirements and is prone to corrosion if exposed to saltwater, resulting in a shorter lifespan. Exposed propellers can pose a danger to children or pets.

An inboard engine has lower fuel efficiency and less overall performance. A boat with this type of motor goes in one direction when in reverse, no matter the wheel’s position. Lacking a tilt-up mechanism, it has a larger draft.

When selecting a powerboat engine, there are many factors to consider, including the boat’s size and the type of water it will be navigating. Each engine propulsion system option has benefits and drawbacks. Consider your personal preferences, as well as how you plan to use your boat.