Month: June 2020
During the global COVID-19 pandemic, cybersecurity attacks are on the rise. With more employees working remotely and with the utilization of cloud technologies, companies must take an even more prudent role in preventing and mitigating cybersecurity threats. Looking ahead, we are seeing several cyber insurance trends that will continue well past 2020.
As more companies move to cloud-based applications, they now share the risk of security with their cloud services provider. Companies need to make sure their cybersecurity insurance covers services and data hosting that is outsourced to third-party vendors.
The rise of ransom attacks continues and often leave companies with no choice but to pay an exorbitant demand. As claims like these remain costly for insurers, policyholders may be required to have a prescribed backup plan to mitigate risks of data loss and prevent having to pay costly ransom demands.
As devices become more connected, the risk of cyberattacks on smart devices increases. Cyber insurance may now include property damage and bodily injury to mitigate the risk involved with the hacking of IoT devices such as self-driving cars and smart medical devices.
In the ever-evolving cybersecurity risk management landscape, both insurers and policyholders will have to work together to reduce exposure and mitigate risks associated with cyberattacks.
As companies look to lower costs and retain top talent, benefits are often the first place to look. Companies should ask if their organization is offering a variety of benefits that meet the needs of their employees, but also provide a benefit to the employer in return. A healthy workforce is a happier and more productive workforce which helps the company’s bottom line, both by reducing healthcare costs and by increasing productivity with less time away from work due to preventable illness.
Offering employee benefits programs that promote healthy behaviors and create healthy habits to prevent illness and disease, or keep a chronic disease from getting worse is a huge benefit for employees. Changing behavior takes time, making wellness benefits a true investment in the company’s most important asset – their employees.
Wellness benefits include many different types of offerings.
- Smoking cessation programs
- Gym memberships
- Nutrition planning
- Health and wellness classes
- Stress management
Benefit offerings like these works to change an employee’s behavior to improve their overall health and well-being. In addition to creating a healthier workforce and lowering health care costs, offering a robust and diverse wellness benefits program helps to attract and retain talent and improves employee morale. Helping employees become better versions of themselves is a win-win for any organization.
Website traffic is often a strong predictor of your companys growth. It shows you how well your marketing strategy is working, generating leads, and converting browsers into consumers. To gain these benefits, you need to increase how much traffic your website is receiving.
Quality Traffic vs Free Traffic
If you are a small business, you may be looking at free ways to increase your traffic. Though it may save the budget, sometimes you need to spend a little money to get more clicks to your insurance website. Not all traffic is good traffic, since you want to ensure that the increase brings an increase in engagement. Conversion is the key to healthy traffic. For this to happen, you need to be attracting the right visitors to your site at the outset.
Channels That Produce Results
There isnt a magic formula for increasing website traffic. In simple terms, it is a little bit of this and a little bit of that. Several channels work together to bring qualified visitors to your website, and for some, you may need to spend time, effort, and money to get the best results. The most well-known channels or strategies include on-page and off-page SEO, online directory listings, emails, online ads, social media, and blogging.
You can encourage your companys growth through a top-notch website that has a high conversion rate. Using all the resources available helps drive more traffic to the website, where your content can make the sale.