Month: December 2019

How To Use Social Media Marketing

Social Media Marketing

Do you have a social media marketing strategy as part of your marketing plan? If not, you should create one so you can take advantage of this powerful marketing tool. The first step is knowing which social media strategies to use. When you know how to use strategies for insurance SMM, your plan can be more effective.

How To Plan Your Strategy

The first thing you need to do is learn about your target audience. Who are they? What do they want? What concerns do they have? Then, and only then, can you determine how you can help your audience?

Once you know how your services and products can help your customers, you can create a detailed social media marketing plan that is geared towards your audience. This includes what you’ll post about and the type of language you’ll use. For example, formal language is often seen as impersonal and unapproachable to non-business consumers. Instead, craft your posts using friendly language that makes them want to form a relationship with your brand.

Finally, set a plan for what platforms you’ll use and how often you’ll post on those platforms. Generally speaking, you need to be fairly active to stay in your consumer’s view.

Design Your Strategy

If you’re ready to create your strategies for insurance SMM, there are many avenues you can go to. To help you out, there is plenty of information at about social media strategies specifically for insurance companies.

Tech Improvements to Insurance Shopping

program business

The internet has become a way to make life easier, and there is hardly an industry that hasn’t been affected by tech development and connectivity. Recent data shows that a majority of purchases and pre-purchase research are being done online, particularly through smartphones and tablets. This is also occurring in the insurance industry, with many people looking for online insurance professionals for help with their coverage needs.

Benefits of Remote Connectivity

Being an online service provider has many benefits, and those who use the internet to find their insurance coverage can experience several of them.

  1. Affordability.

    Providers who conduct a lot of business online often have lower rates. These providers tend to have less physical overhead in their expenses.

  2. Accessibility.

    Being online allows people to connect with services from anywhere and at any time. According to the experts at, being able to submit a claim without the hassle of waiting on a free agent is a key selling point of an insurance provider.

Tech Services

Because many internet services can be accessed through smartphones, many providers are also developing apps for their companies. Some have options for uploading pictures for claims processing, paying the premium through the app, and downloading copies of the coverage paperwork. Technology and the internet have made the insurance process more efficient and easier to manage.

Getting a Refund on Your Insurance Deductible

CCaitling Morgan Insurance

Whether you purchase a commercial or private use insurance policy, there is usually a deductible established with each plan. The deductible is the out-of-pocket cost that the policyholder will have to meet before then insurance provider fulfills its potion of the policy terms. By having a deductible reimbursement policy, the costs associated with the deductible could be reimbursed, making it so the policyholder wouldn’t have any fees that needed to be paid out of pocket.

Opportunities for Reimbursement

There are several different types of insurance policies that could potentially have a reimbursement plan option. Some of them include:

  • Health insurance
  • Auto insurance
  • Professional liability
  • Workers compensation

These policies are often sought after by companies that have more financially demanding deductibles. The higher deductibles are often associated with company policies like workers’ compensation or commercial general liability. However, the experts at Caitling Morgan Insurance say that captive insurers find the deductible reimbursement policies particularly beneficial for the insureds. There are several benefits associated with this use. They include:

  • Reducing the third-party insurance expenses
  • Leverage captive assess back to the insureds for other business needs
  • Providing more control with risk management practice
  • Greater control over claims processing

If you would like to see a better return on your insurance expenses, check with your insurance agents for deductible reimbursement options. Putting money back in your pocket is always a nice experience.

Top Tools for Winter Semi Truck Maintenance

Western Truck Insurance

Winter is upon us and that means the possibility of something breaking in cold weather. Insurance for semi-trucks helps in an accident, but some things you can repair yourself. Truckers need to keep a variety of tools in their trucks in case something breaks while on the road.

Winter Gear

Make sure you have a solid pair of gloves to work when the temperatures drop. Something as simple as replacing a tire can be hard on your hands when the air is at or below freezing. Make sure the gloves are durable with enough grip to handle your tools.

Safety Gear

The light fades faster in the winter months with the sun setting exceptionally early in the northern climes. A good working flashlight with spare batteries is a must. Also, have some road signs and flares to help others see you in the dark and harsh weather conditions.

Handy Tools

Most truck drivers benefit from a wrench set, electrical tape, air pressure gauges and a set of vice grips. A ratchet screwdriver set can make short work of simple repairs. The experts at Western Truck Insurance recommend having commercial equipment insurance and physical damage insurance.

While you may save money repairing some things yourself, insurance for semi-trucks is there when you need additional assistance. Sometimes an accident or repair is more than you can handle on the side of the road.

Do Financial Institutions Need Insurance?


Financial institutions such as brokerage houses and banks hold the trust of the individuals that store money with the company’s employees. But what happens when an employee commits an unthinkable act and embezzles money, trades fraudulently with inside knowledge, or uses money that is not his or her own? Dishonest acts can be devastating to a company’s reputation.

First-Party Coverage

The insurance firm FGIB states that while businesses cannot prevent employee dishonesty, the company can act to protect themselves from losses incurred by those acts with the help of a blanket bond. A fidelity bond, also known as bankers blanket bond insurance policy, is a program of coverage that the SEC requires financial institutions to carry. The insurance is first-party coverage that protects company securities, monies, and properties from the dishonesty of employees. Protections can include:

  • Extortion
  • Alteration of money order, checks, etc.
  • Damage to cash machines
  • Cyber fraud
  • Ransom demands

Sense of Security

A major benefit of the BBB is that if the position of the new hire is insured, the policy will automatically cover new employees during the critical first few weeks of the training period. This coverage can provide companies with a sense of security and provide the public with the knowledge the money they invest or store with the company will be protected.