April, 2019
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Insurance Marketing Agencies: How They Benefit Your Agency
The day to day tasks of operating a business is daunting enough without adding in a marketing campaign into the mix. Using an insurance marketing system through an agency can help your business grow by tackling the marketing for you. The system creates effective web design, campaigns, brand awareness and SEO.
Web Design
A responsive, visually-appealing website generates more leads and ensures potential customers stay on the site. The website needs to work for both tablet and mobile devices, have a call to action form and look uncluttered.
Campaigns
Not every insurance agency benefits from using the same marketing campaign. A marketing agency takes your business model and goals into account to create a customized marketing campaign to reach your target audience.
Brand Awareness
Creating a brand is a great start for any company but means little if no one knows about it. The marketing agency creates website content branded for your company to increase awareness.
SEO
Search engine optimization allows people to find you. By using SEO keywords that people use for insurance searches boost your website to the top of search engines.
Marketing your insurance agency can grow your business faster and more organically if done well. An insurance marketing system makes that go smoother for you, so you can focus on bringing value to your customers once you have them.
Warning Signs of a Bad Timeshare
Its exciting to be part of a timeshare, but remember to exercise caution before purchasing. Too often scams are hidden under the guise of a timeshare opportunity, leaving you out of thousands of dollars. Know the warning signs of a shady deal before signing any paperwork.
There is No Insurance
Timeshare insurance programs exist for a reason: your protection. Familiarize yourself with timeshare insurance programs and check into what kind your potential deal has. If there is no insurance, this is a red flag.
Your Agent is Shifty
You should never, ever take the blind word of a timeshare agent without doing your due diligence. Never offer any sort of financial information up front and meet your agent in person to ask questions about the program. If your agent is not transparent answering your questions, refuses to meet you in person and insists upon only doing business over the phone, get out.
Youve Been Cold Called
An agent who calls you out of the blue to offer you a timeshare should be treated with caution. If you are interested in purchasing one, do not trust these types of calls. Instead, contact the owner directly if you are interested. While it can be an opportunity for traveling in comfort, know the risks of timeshare programs ahead of time. Being smart and asking questions can protect you and your family from a bad deal.
4 Ways to Lower Your Auto Insurance Premium
Owning or leasing a vehicle comes with many perks. Cars allow you to go where you want when you want. The variety of makes and models makes finding the right vehicle for your budget and needs simple. Here are some tips to lowering your expert auto insurance premiums.
Choose Higher Deductibles
One easy way to lower your premium rating and save money over time is by increasing the amount of your deductible. Choose a deductible amount that you can afford to pay in case you do get into an accident.
Check for Discounts
Good credit, good grades for students and bundling different insurance policies together are all ways you can save money. Most insurance companies offer additional discounts such as first accident forgiveness and reward those who are accident free.
Practice Defensive Driving
While you can take a defensive driving course to save money or in lieu of a ticket put on your record, defensive driving should be a part of your daily driving. Looking out for other drivers, following safety guidelines and planning for extra time on bad weather days help you avoid accidents.
Compare Collision Data
Hunting for a new car can be exciting. However, keep in mind the cost of repairs for that car in case you are in an accident. The collision data can help you determine how much that may affect your insurance rates. Expert auto insurance is there when you need it. Save money and enjoy the ride.
Long-Term Marketing Strategies Boost Lead Conversion
A quality website makes for an effective lead generating tool, but without effective marketing strategies those leads don’t convert. Take advantage of those website leads by employing a drip marketing campaign. Incorporate more than one marketing strategy for a long-term plan that works continually.
Blog Posts
Blog posts help keep your company in the eyes of potential clients by placing you higher in search engine rankings. More website traffic helps you create more leads to continue your marketing campaign.
Drip Marketing
Using those website or other lead capturing techniques allows you to run a drip market campaign. If it takes people 29 times to view something before purchasing, dropping promotional pieces consistently into their psyche boosts your chances of a sale. Use techniques such as newsletters, postcards, brochures or handwritten letters.
Social Media
A regular social media presence on one or more platforms puts your brand right into the minds of potential customers. You can cultivate the image you want to present to the world and be relatable to clients. Relevant posts keep people engaged and create leads.
Instead of ramping up marketing only to stop when business gets busy. Use techniques like drip marketing to have a long-term marketing strategy that works all the time. The strategies keep your business running more smoothly versus varying ups and downs.
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