Month: April 2019
Insurance Marketing Agencies: How They Benefit Your Agency

The day to day tasks of operating a business is daunting enough without adding in a marketing campaign into the mix. Using an insurance marketing system through an agency can help your business grow by tackling the marketing for you. The system creates effective web design, campaigns, brand awareness and SEO.
Web Design
A responsive, visually-appealing website generates more leads and ensures potential customers stay on the site. The website needs to work for both tablet and mobile devices, have a call to action form and look uncluttered.
Campaigns
Not every insurance agency benefits from using the same marketing campaign. A marketing agency takes your business model and goals into account to create a customized marketing campaign to reach your target audience.
Brand Awareness
Creating a brand is a great start for any company but means little if no one knows about it. The marketing agency creates website content branded for your company to increase awareness.
SEO
Search engine optimization allows people to find you. By using SEO keywords that people use for insurance searches boost your website to the top of search engines.
Marketing your insurance agency can grow your business faster and more organically if done well. An insurance marketing system makes that go smoother for you, so you can focus on bringing value to your customers once you have them.
4 Ways to Lower Your Auto Insurance Premium

Owning or leasing a vehicle comes with many perks. Cars allow you to go where you want when you want. The variety of makes and models makes finding the right vehicle for your budget and needs simple. Here are some tips to lowering your expert auto insurance premiums.
Choose Higher Deductibles
One easy way to lower your premium rating and save money over time is by increasing the amount of your deductible. Choose a deductible amount that you can afford to pay in case you do get into an accident.
Check for Discounts
Good credit, good grades for students and bundling different insurance policies together are all ways you can save money. Most insurance companies offer additional discounts such as first accident forgiveness and reward those who are accident free.
Practice Defensive Driving
While you can take a defensive driving course to save money or in lieu of a ticket put on your record, defensive driving should be a part of your daily driving. Looking out for other drivers, following safety guidelines and planning for extra time on bad weather days help you avoid accidents.
Compare Collision Data
Hunting for a new car can be exciting. However, keep in mind the cost of repairs for that car in case you are in an accident. The collision data can help you determine how much that may affect your insurance rates. Expert auto insurance is there when you need it. Save money and enjoy the ride.