Month: May 2016

Protecting Your New Home-Based Business

new business insurance in Princeton NJ

Many prominent businesses have started out of someone’s home. However, more than half of these businesses do not have insurance coverage, a risk you simply cannot afford to take. If you want to establish a home-based startup, new business insurance in Princeton, NJ, can eliminate future obstacles.

What Could Possibly Happen?

No matter what type of business you are operating, working out of your home comes with many different concerns. Just because you do not meet with clients or store inventory on the premises does not mean it will be smooth sailing all the way. Injuries, theft and natural disasters are impossible to predict, so be sure to consider the unique risks associated with your line of work.

Creating a Customized Policy

Since home-based businesses are so diverse, it is important to create a unique policy that addresses your needs. In fact, many people choose to customize a plan based on the products or services they provide. Common types of coverage for home-based businesses include:

  • General liability
  • Loss of income
  • Off-premises services
  • Equipment malfunction
  • Business and personal property

Above all else, remember to speak with a professional about new business insurance in Princeton, NJ. With the help of an experienced agent, you can focus on the satisfaction of your clients and further develop your business.

Ways to Improve Your Insurance Email Marketing

Insurance marketing services

Email marketing helps many companies retain their customers and acquire new ones. It is also a simple way to reach a lot of people. Because this email marketing is so valuable, many agencies use insurance marketing services to help them with emails. You can use the following suggestions to improve your email marketing.

Optimize for Mobile Devices

One of the biggest mistakes companies make with email marketing is failing to optimize for mobile devices. The majority of people read emails on their phones or tablets. If your emails do not work on phones, you may need insurance marketing services.

Segmentation Strategy

Although email is a convenient way to reach a lot of people, it is important to be careful about sending the wrong emails to the wrong people. If you send something that doesnt apply to the person, they might unsubscribe or automatically delete the email. This is why it is important to group your email list into various segments.

Analyze the Data

It is not enough simply to send emails. You also need to analyze the data that goes with it. This will help you to understand what types of emails perform best, so you can improve your strategy.

Contact a company that specializes in insurance marketing services if you need help with your emails. They can help you improve your emails and increase your customer base.

Using Social Media to Increase Your Insurance Agency’s Marketing

Insurance Marketing Leads

Any business relies on customers and clients to utilize their services. Insurance agencies are no exception, and if you are having problems generating insurance marketing leads, consider the advantages of social media.

Start Pages

The first step if you are new to the social media landscape is simply start up pages. Have a presence on Facebook, Twitter and anything else. Naturally, you are not going to get thousands of followers immediately, but be persistent and post content regularly.

Write Valuable Content

You need to give people a reason to follow you on social media. You can share your agency’s blog where you post articles about insurance. You can even hire a third party to write content for you if you need it.

Talk to Potential Customers

When you post an article, you might have people commenting on it. Feel free to respond to them and open up a dialogue. You want to always remain professional, but it is always a good idea to let people know there is actually a person behind the profile.

Do you need some more insurance marketing leads? There are plenty of ways to expand your reach, and professionals are standing by to help you out in this endeavor. By utilizing some key tricks, you should have no problem drawing in new clients.

Manufacturers and Insurance NM

Manufacturers in New Mexico provide products for many different types of businesses all over the US and as such, must deal with issues big and small, from product recalls and equipment breakdown, to customer claims of injury or illness due to products sold to them by these giants of industry. As a manufacturer, you need to know you have purchased the NM Insurance coverage you’ll want and desire to help with all of the challenges you’ll routinely face as a producer of products or merchandise.

Business property insurance for the backbone of your company

One thing you’ll need at the outset is business property insurance coverage for your manufacturing company regardless of any other coverage you might have in place. Depending on the location of your enterprise, local weather conditions could wreak havoc on your operations. Whether its a windstorm, fire or other unexpected event, you’re going to need help to protect your building location, inventory, and valuable manufacturing equipment.

Business liability insurance for when things go wrong

Serious or life-threatening accidents can happen suddenly and unexpectedly and they can also be financially devastating for any manufacturing business. Having business liability insurance can help you protect your business in the event that a customer is injured due to a product or service you provided to them. Even an injury caused by the packaging will be covered under this policy.

Workers comp for your faithful employees

One of the key expenses for any business is covering employee-related medical costs as a result of a job-related incident. In most states, manufacturing companies are required by law to carry workers’ comp insurance. Without your employees, most of who are dedicated to ensuring that products are assembled and delivered on time, your business could suffer tremendously.

So you certainly wouldn’t want them to suffer unnecessarily due to an injury they experienced while at work? Your insurance can quickly deliver some much-needed benefits for work-related injuries and illnesses sustained by your employees.

Running a business takes a lot of hard work. From the start of the day, until the clock says its time to go home, you always hope that everything will run smoothly and efficiently. But this simply isnt always the case, which is why your Insurance NM is designed for all of your issues and concerns, which makes them the logical solution.

Protection Through a New Mexico Insurance Agency

New Mexico insurance Agency

Today the hospitality industry is thriving and full of excitement and challenges. But there are risks associated with providing a location for a multitude of people to spend extended time for a fee. This means that you can be held liable for a slew of issues that could arise, from a slip and fall by the pool, to a food borne illness while dining in your establishment. Certainly a lot of things can and possibly will go wrong.

As a hospitality owner, a person or business can even be named in a lawsuit for an incident that occurred off premises, or simply if circumstances bear out that there was some connection to the establishment. If you contact a New Mexico Insurance Agency you can likely purchase hospitality insurance that can provide you with peace of mind and the assurance that you will be protected in the event that an incident results in an unexpected claim.

Insurance is easy to acquire and readily available

There are a number of companies operating in the area that offer hospitality insurance in comprehensive policy packages. The amount of the cost for coverage will usually be determined by the size of your business. The comprehensive coverage that you can purchase will, of course, vary from provider to provider.

Whether you run a hotel, social club, restaurant or tavern, you need to have coverage for injuries, damages, and other unforeseeable events. You’ll want to include commercial property insurance, general liability coverage, liquor liability (if you serve alcoholic beverages), loss of income, and umbrella insurance for added protection. There are other policies available and a reputable agent can go over your particular exposures and help you tailor a package to fit your precise needs.

When it comes to your business, it is likely your greatest investment and you need to protect it. Just one lawsuit related to your operations could spell financial disaster, as this is just the type of occurrence that can ruin or bankrupt a small business and significantly cripple a medium or large size business. This is why an investment in coverage provided by a New Mexico Insurance Agency is actually low compared to the cost that you will encounter if you don’t have it and end up facing a costly claim.