2 Quick Content Marketing Strategies for Insurers
The insurance industry is going through monumental change. More than ever, it’s vital for carriers and agents to set themselves apart from the competition. Employing a few clever insurance marketing ideas, insurers can build an audience, nurture relationships and build their brand. Here are two quick ways you can start today:
Start a blog
One of the simplest ways to dive into content marketing is to launch a business blog. A quick Google search will reveal a number of free blogging platforms, like Blogger, WordPress and Tumblr. Get started by thinking of the questions your customers regularly ask and then answering them via a thoughtful post on your blog. Posting consistently is the trick to blogging success.
Create an E-mail Newsletter
Some consider it an old form of content marketing, but it is still one of the most effective. Encourages visitors to your website to sign up for your newsletter. Share tips and tricks each week. Like blogging, the key to success is to publish regularly and speak with an authentic voice, as in less sales and more conversation.
Content marketing is a growing field and there are plenty of insurance marketing ideas to be found within the discipline. As long as you are honest, solve customer problems and keep sales speak to a minimum, you should find success.